What is AdStack?
AdStack is a real-time advertising optimization platform that uses quantitative techniques to automatically optimize and manage digital marketing campaigns for agencies, publishers and advertisers.
We were founded in January 2011 by technologists with backgrounds in the daily deals, user acquisition, and financial data industries.
LiveOptimizer is AdStack’s real-time image optimization service for email marketing campaigns. Users upload their creative content to the AdStack platform and send emails using their normal publishing process. Throughout an email campaign, LiveOptimizer will automatically identify, promote and serve the top performing content, improving click and conversion rates and driving better user engagement.
AdStack is headquartered in downtown San Francisco, CA with a second office in the DUMBO neighborhood of Brooklyn, NY.
Leadership
Evan Reiser, CEO
Prior to AdStack, Evan co-founded one of the largest luxury flash sales companies, where he focused on cost effective user acquisition and core product development.
Before working in the group buying space space, Evan worked with various consumer internet companies ranging from social-networking to online gaming sites.
Thanos Baskous, CTO
Before co-founding AdStack, Thanos spent 4 years as a Software Engineer and Systems Architect at Capital IQ, a division of Standard and Poor's, where he led the Real-Time Data, Transactions, and Visualization teams and was a key member of their Architecture and Technical Operations team.
His responsibilities included designing and implementing enhancements to Capital IQ's technical infrastructure, maintaining high availability for its 4000 client firms, and planning/executing its feature releases and patches.
John Noonan, Director, Product
JJ came to AdStack from Capital IQ, where he spent over 5 years as a Software Architect and Engineering Manager and built the foundation for several of Capital IQ's core products, including their real-time email alerting system, which sends millions of dynamically generated emails per month.
As an integral part of Capital IQ's technical hiring and training processes, he interviewed hundreds of software engineering candidates and designed and implemented the Capital IQ Software Engineer Training Program.