Do I need a new website, or can mine be fixed?

It depends on where the problems live. Content gaps, weak calls to action, missing pages, and even most speed issues are fixable on a sound foundation. Rebuild when the foundation itself is the problem: a dying platform, a theme nobody can safely edit, no mobile experience, or a builder so heavy that performance can't be fixed within it.

The deciding question is cost-to-fix versus cost-to-rebuild — including the ongoing tax of maintaining the old stack. When every small change requires a specialist in an aging system, the rebuild pays for itself in velocity.

Rebuilds done right preserve what's working: existing URLs redirect properly, ranking content carries over, and tracking continuity is planned — so you get the new foundation without donating your SEO history.