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A team that
actually owns it.

We built AdStack™ because we got tired of watching agencies push budget around dashboards. Real specialists, named owners, transparent math, AI where it actually helps.

We started AdStack because the agency model was broken.

Most “full service” agencies are six different vendors stitched together with monthly reports. The ads team doesn't talk to the web team. The CRM is a different vendor. Analytics live somewhere else. By the time anyone notices a leak, the month is over.

We rebuilt it as one stack. Six disciplines under one roof, sharing the same data, owned by named senior specialists. AI agents handle the 24/7 stuff so the humans can focus on strategy. The math is transparent, the wins are measurable, and your spend goes further.

The founders

Two operators who got tired of watching the model fail.

The two Matts have worked together for nearly two decades, pairing demand-side marketing with platform-side engineering long before they built AdStack.

Matt Hanni, CMO
Matt HanniCMO

Twenty-five years across marketing, operations, and strategy, having founded and run multiple marketing and consulting firms and led growth for home services, hospitality, and ecommerce brands. He partners directly with C-level teams as both strategic advisor and hands-on operator, modernizing the marketing and technology stack while protecting margins. His range is unusually wide: financial modeling and operational planning, paid media and Google Ads, conversion and lead strategy, systems integration and automation, and the project management to actually ship it. He is the person clients call to turn a broken, siloed marketing operation into one that runs and scales. His motto has never changed: find a way, or make one.

Matt Merrill, CIO
Matt MerrillCIO

He has spent his career architecting software for high-traffic, enterprise-scale platforms, including a national consumer-lending firm and one of the country's best-known home & furnishings retailers, where he rose from senior developer to Senior Digital Architect over the ecommerce systems serving millions of customers. He owns the platform side of the stack: software architecture, web systems at scale, and the first-party data and tracking infrastructure most agencies rent from a vendor. He is the rare engineer who answers every hard problem the same way: it's possible. Then he figures it out.

What we actually believe.

  • Connect every layer.

    No more siloed marketing. Your stack should move in one direction - we build it that way.

  • Real humans, real specialists.

    Named owners on every account. Senior people on every channel. No farming out, no offshore black-box.

  • First-party or it doesn't count.

    If we can't measure it cleanly, we won't recommend it. Server-side, privacy-compliant, and resilient to the blockers that break standard pixels.

  • Show our math.

    Transparent reporting. You see exactly what we see. No black-box dashboards, no inflated agency metrics.

The team running your stack.

Behind the two founders is a tight bench of senior specialists, each owning their channel end to end. Named people on your account, plus Addie working around the clock so you never miss a lead.

  • Ian Merrill, Creative Director
    Ian Merrill
    Creative Director

    A seasoned creative leader with decades of experience across brand, design, and ad creative. Turns positioning into the landing pages, identities, and scroll-stopping creative that actually convert.

  • Chris Berry, Paid Media Director
    Chris Berry
    Paid Media Director

    A seasoned media buyer with decades in the trenches, owning strategy and daily optimization across Google, Meta, and beyond. Lives in the numbers and answers to one metric: profitable growth.

  • Addie, AI Agent · 24/7
    Addie
    AI Agent · 24/7

    The spicy one on a team full of seasoned pros. Our always-on AI agent answers calls and chats around the clock, qualifies leads, books appointments, and makes sure nothing slips through after hours.

Out in the field

And a network of certified consultants, out in the wild.

Beyond our in-house bench is a growing network of Certified AdStack Consultants - independent operators we train and credential to architect and sell AdStack solutions in their own markets.

Think solutions architect meets local expert: they work the field on their own, close to the businesses they serve, backed by the same platform, the same playbook, and the same standards we hold ourselves to.

  • Trained & certified
  • Independent operators
  • Solutions-led selling
  • In your market
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CertifiedConsultant
AdStack Partner Network

Stack, track, grow.
Let's get started.