Field notes from the
marketing stack.
Practical takes on PPC, call tracking, AI agents, first-party data, and everything we wish someone had told us five years ago.
New to Google Ads? Google Will Match Up to $20,000 in Ad Spend
Google will match up to $20,000 in new-advertiser ad spend - but the credit comes with a 60-day spend clock, an expiration date, and traps for the unprepared. Here is how to actually collect.
58 posts in All. Page 1 of 7.
Google Clarifies the August Smart Bidding Update: What Actually Changes
Google's August 17 Smart Bidding change ends the era of budget-limited campaigns quietly beating their targets. Here is what Google clarified after the backlash - and the audit to run before rollout.
Google: Canonical Re-Evaluation Can Take Up to Two Weeks
Google put a number on a question SEOs ask constantly: after you fix duplicate content, re-evaluation can take up to two weeks. Here is how to work with that window instead of against it.
Strategies to Dominate AI Search in 2026
Dominating AI search is not SEO with the dial turned up. Here is a practical six-part playbook for earning citations and visibility inside AI answers in 2026.
Buying Reddit Citations Is the New Link Farm
Manufacturing Reddit presence to win AI citations works today and will be filtered tomorrow, just like paid links before it. Here is why - and what to do instead.
How ChatGPT Actually Picks Its Sources
How ChatGPT retrieves and selects sources looks very different under the hood than it does in the final answer. Here is what that fetching behavior reveals about getting cited.
CTR Is Sky-High in 2026. That Doesn't Mean Your Ads Are Working.
CTRs are higher than ever in 2026 - and plenty of accounts posting them are not performing any better. Here is why automated bidding broke the metric and what to watch instead.
The May 2026 Core Update Just Finished: Early Observations
Google announced the May 2026 core update on May 21, 2026, and it finished rolling out around June 2. Two days after rollout completion, here is a measured early read.
Connecticut, Arkansas, and Utah: New Privacy Obligations Land July 1
Three states bring new or expanded comprehensive privacy obligations into effect on July 1, 2026. With six weeks to go, here is what you need to have in place.
Llms.txt, Schema, and the GEO Stack: Making Your Site Legible to AI
Llms.txt, schema markup, and content structure together form the GEO stack. Here is how each layer works and how to build a site that AI can accurately represent and cite.