Field notes from the
marketing stack.
Practical takes on PPC, call tracking, AI agents, first-party data, and everything we wish someone had told us five years ago.
Strategies to Dominate AI Search in 2026
Dominating AI search is not SEO with the dial turned up. Here is a practical six-part playbook for earning citations and visibility inside AI answers in 2026.
55 posts in All. Page 1 of 7.
Buying Reddit Citations Is the New Link Farm
Manufacturing Reddit presence to win AI citations works today and will be filtered tomorrow, just like paid links before it. Here is why - and what to do instead.
How ChatGPT Actually Picks Its Sources
How ChatGPT retrieves and selects sources looks very different under the hood than it does in the final answer. Here is what that fetching behavior reveals about getting cited.
CTR Is Sky-High in 2026. That Doesn't Mean Your Ads Are Working.
CTRs are higher than ever in 2026 - and plenty of accounts posting them are not performing any better. Here is why automated bidding broke the metric and what to watch instead.
The May 2026 Core Update Just Finished: Early Observations
Google announced the May 2026 core update on May 21, 2026, and it finished rolling out around June 2. Two days after rollout completion, here is a measured early read.
Connecticut, Arkansas, and Utah: New Privacy Obligations Land July 1
Three states bring new or expanded comprehensive privacy obligations into effect on July 1, 2026. With six weeks to go, here is what you need to have in place.
Llms.txt, Schema, and the GEO Stack: Making Your Site Legible to AI
Llms.txt, schema markup, and content structure together form the GEO stack. Here is how each layer works and how to build a site that AI can accurately represent and cite.
GPT-5.5 Is Out: Rethinking Content for AI Answer Engines
OpenAI released GPT-5.5 on April 23, 2026 with API access the following day. As AI answer engines get more capable, citation-worthiness becomes the new ranking factor.
The March 2026 Core and Spam Updates: A Two-Punch Recap
Google landed two updates back to back in late March and early April 2026. Here is how to separate the signals, audit your site, and move toward recovery.
CRO in the Age of AI Traffic: Designing for Humans and Agents
When a growing share of your visitors arrive pre-informed by AI assistants, the classic CRO playbook needs an upgrade. Here is what to prioritize.