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Know which touchpoints actually convert.

Multi-touch attribution that follows the full journey - across channels, devices, and offline - so you fund what works and cut what doesn't.

Attribution model · sample
Touchpoints
6.2
avg/convert
Assisted
38%
of revenue
Channels
9
tracked
Model
DDA
data-driven
Data & tracking

Remove the guesswork.

AdStack's Conversion Attribution platform gives you unmatched visibility into what's driving actual results - not just clicks. We track online forms, ecommerce purchases, phone calls, emails, and even offline sales, then tie those actions back to the campaigns, keywords, and channels that caused them.

That means you get real attribution, not guesswork - tied all the way to closed revenue, which almost no one else in the tracking space can do. Even better: this closed data loop trains your AI-driven bidding strategies - like Google Performance Max and Maximize Conversions - to focus on the conversions that actually matter, so you get better performance over time without increasing budget.

See the whole journey, not just the last click.

Cross-channel tracking
Connect web, phone, email, and offline activity into one unified attribution view.
Google & Bing integration
Push real conversion data - including offline sales - back into Google and Bing to optimize AI bidding strategies.
Offline conversion tracking
Capture in-store purchases, closed deals, and service completions that happen outside your website.
Real-time attribution
Track and analyze conversions as they happen so you can make faster, smarter marketing decisions.
Revenue-based reporting
Attribute actual sales, not just leads, so you can measure true ROI across every campaign.
AI optimization feedback loop
Help Google and other platforms learn which conversions are most valuable to your business - not just easiest to generate.

How we run it.

Instrument
Capture every touch with first-party tracking.
Model
Choose and configure the attribution approach.
Reconcile
Matched to real closed revenue.
Reallocate
Shift budget toward what truly drives revenue.

What clients see.

Hidden value revealed

Revenue last-click missed.

Channels unified

Into one clear journey.

Smarter budget

Reallocated toward proven drivers.

Clearer ROI

Decisions backed by full data.

These describe the kind of outcomes our approach is built to deliver - not a guarantee or prediction of results. Performance varies by business, market, and execution.

Questions, answered.

It depends on your sales cycle. We usually start with data-driven or time-decay for considered purchases and last-click for fast ones - then refine with you.

Yes. We tie actual closed revenue - not just leads - back to the original marketing touch. Almost no one else in the tracking space closes that loop.

It works best with it. Clean first-party data is what makes attribution accurate rather than a guess.

We extend beyond GA4 with call data, offline revenue, and CRM outcomes for a fuller, revenue-weighted picture.

Stack, track, grow.
Let's get started.