You're leaving an estimated $15,700/mo on the table.

Solid spend and decent volume, but conversion tracking is missing more than a third of conversions, so Google's AI bidding is optimizing on incomplete signal. Three fixes below would compound fast. The dollar figure is simple math: (target ROAS - current ROAS) x monthly spend.

Prepared for: Acme Home Services
By: Marcos Tellez
Date: May 28, 2026

Needs work

ROAS
2.10×
Target 2.6×+
Cost / lead
$96
Target ~$78
Conv. tracked
62%
Target ~85%
Monthly spend
$31,400
Target On pace

Audit breakdown

How each part of the account scored.

Conversion tracking
At risk
35
Client-side only. No server-side, no enhanced conversions. ~35-40% of conversions invisible to Google.
Campaign structure
Fair
62
Reasonable, but branded + non-branded share campaigns, muddying data and ROAS.
Call tracking
At risk
20
No call tracking at all. Phone leads (est. 40% of total) are completely unattributed.
Feed health (PMax)
Fair
71
Feed is mostly complete; missing GTINs and custom labels limit PMax targeting.
Audience signals
At risk
48
No first-party customer lists uploaded. Lookalikes built on thin data.
Landing pages
Good
80
Fast, on-message. Minor CRO opportunities on the quote form.

Prioritized recommendations

What we'd do first, and what it's worth.

P1
Deploy server-side + enhanced conversions
+20-25 pts of tracked conversions
Effort
1 week
P1
Add call tracking with dynamic number insertion
Attribute the ~40% of leads that arrive by phone
Effort
3 days
P2
Split branded vs. non-branded campaigns
Cleaner ROAS, better budget control
Effort
2 days
P2
Upload first-party customer lists
Stronger PMax + lookalike signal
Effort
1 day
P3
Enrich product feed (GTINs, labels)
Wider Shopping/PMax reach
Effort
1 week

Projected ROAS

What the fixes above compound to over 6 months.

2.1×

Now

2.2×

2.3×

2.4×

2.5×

2.6×

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Disclaimer: This is a sample report using illustrative data for demonstration only. It does not represent a specific client and is not a guarantee or prediction of results. Actual performance varies by industry, budget, offer, and market conditions. Google, Performance Max, Microsoft, and Meta are trademarks of their respective owners; AdStack is an independent agency not affiliated with or endorsed by them.