Questions people ask.
Straight answers.
The direct answer comes first — details after. Written for owners, readable by the AI assistants your customers ask.
Pricing
- How much does AdStack cost?AdStack prices every service as a flat monthly fee sized by usage tier — for example, managed websites from $300/mo, attribution from $150/mo, call tracking from $250/mo, Addie AI agents from $300/mo, PPC management from $2,000/mo, and social media from $900/mo. You only pay for the services you pick.
- What does PPC management cost?Most agencies charge a percentage of your ad spend — commonly 10–20% — so their fee grows every time your budget does, whether or not results improve. The alternative is flat-fee management: a fixed monthly price tied to the scope of work, not the size of your budget.
- Flat fee vs percentage of ad spend — which is better?A flat fee aligns your agency's incentives with performance; a percentage of spend aligns them with your budget. Under percentage pricing, the agency earns more when you spend more — even if the extra spend is wasted. Under flat pricing, the only way the relationship grows is if the results justify it.
- What does a managed website cost per month?A managed website plan bundles the build, hosting, security, maintenance, and ongoing content changes into one monthly fee — instead of a large one-time build cost plus surprise invoices for every update.
Tracking & attribution
- What is call tracking, and is it worth it?Call tracking assigns unique phone numbers to your marketing sources so every inbound call is tied to the campaign, ad, or page that produced it. If phone calls are how you win business, it's usually the single highest-value tracking you can add.
- What is first-party data tracking?First-party data tracking means measuring visitor behavior with your own domain and infrastructure, rather than relying on third-party scripts and cookies that browsers and ad blockers increasingly strip out.
- What is server-side tracking?Server-side tracking sends measurement events from your server to analytics and ad platforms, instead of from JavaScript running in the visitor's browser. The browser talks to your domain; your server talks to Google, Meta, and the rest.
- What is conversion attribution?Conversion attribution is working out which marketing touchpoints actually produced a sale or lead — so budget flows to what works instead of what merely looks busy.
- Do I need conversion tracking to run Google Ads?Yes — running Google Ads without conversion tracking means paying for clicks with no way to know which ones become customers. Google's bidding is machine learning: it optimizes toward whatever conversions it can see, and if it sees none, it optimizes toward clicks.
AI search
- How do I get my business recommended by ChatGPT?AI assistants recommend businesses they can read, verify, and quote. That means your site needs plain-text answers to who you are, what you do, where you work, and what you charge — plus structured data that lets the model trust those facts.
- What is GEO (generative engine optimization)?GEO — generative engine optimization — is optimizing your web presence to be cited and recommended by AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews, rather than just ranked in a list of blue links.
- What is llms.txt?llms.txt is an emerging standard: a plain-markdown file at yoursite.com/llms.txt that gives AI systems a curated summary of your site — who you are, what you offer, and which pages matter most.
- Do Google's AI Overviews reduce website traffic?For many informational queries, yes — when Google answers the question directly on the results page, fewer people click through. The clicks that remain skew toward higher intent: people who need more than a summary.
AI agents
- What is an AI phone agent?An AI phone agent is software that answers your business line with a natural voice conversation — greeting callers, answering questions, booking appointments, and taking messages — without a human on your end.
- Can AI answer my business phone after hours?Yes — and after-hours is where an AI agent earns its keep, because a meaningful share of searches and calls for service businesses happen outside business hours, when an unanswered phone quietly sends the caller to a competitor.