How do I measure my visibility in AI search?

Measure it in your analytics, not by asking chatbots about yourself. ChatGPT, Perplexity, Copilot, and Gemini pass a referrer when someone clicks through, so AI-driven sessions can be split out as their own traffic source and followed like any other channel.

The number that matters is what those sessions did. Tie them through call tracking and conversion attribution to the calls, forms, and closed revenue they produced — that turns AI search from a channel you're guessing about into a line in the same report as paid and organic.

One gap worth knowing: clicks from Google's AI Overviews arrive labelled as ordinary Google organic traffic, so that portion can't be separated out. Mentions and screenshots are easy to collect and prove nothing; revenue is the measurement that survives scrutiny.