Is ad spend included in the management fee?

No — ad spend is always separate from the management fee, and you pay it directly to Google, Meta, or whichever platform runs your ads. AdStack never marks up, touches, or passes through your media budget.

That separation matters for two reasons: you keep full ownership of your ad accounts and their history, and there's no hidden margin between what you pay and what actually reaches the auction.

Be cautious of arrangements where the agency owns the ad account or bills spend and fees as one number — both make it hard to see what your money actually bought, and expensive to leave.