Is email marketing still worth it?

Yes — email remains one of the highest-ROI channels in marketing because it's owned: no auction, no algorithm change, no platform deciding your reach. A real opt-in list is an asset that appreciates while ad costs inflate.

What died is the lazy version: purchased lists and blast-everything newsletters now fail on deliverability alone under modern bulk-sender enforcement. What works is segmentation and automation wired to your actual customer data — welcome sequences, follow-ups, reactivation, timed by behavior instead of a calendar.

It also compounds with everything else: the first-party data your tracking collects and the customers your CRM holds are the raw material email turns into repeat revenue.