What are agentic browsers?

Agentic browsers are web browsers with an AI agent built in — like Perplexity's Comet — that don't just display pages but read, summarize, compare, and act on them for the user: researching options, filling forms, even completing tasks across sites.

The shift for businesses: a growing share of your "visitors" is software working on a human's behalf. If your key facts live in images, sliders, or JavaScript-only widgets, the agent misses them — and recommends the competitor whose pricing it could actually read.

It's early, but the preparation is the same GEO discipline that already pays: plain-text facts, clean structure, working forms, and consistency between what AI systems say about you and what your site confirms.