Can customers buy directly inside ChatGPT?

Yes — ChatGPT supports instant checkout with participating merchants, letting shoppers complete a purchase inside the conversation instead of clicking out to a website. Major retailers and ecommerce platforms have been wiring into it since it launched.

The strategic shift: your product data becomes your storefront. AI shopping runs on feeds, structured data, reviews, and pricing it can read and trust — the merchants who win recommendations are the ones whose data is complete, accurate, and current.

Preparation is concrete: impeccable product feeds, Product schema on every page, competitive pricing you actually monitor, and plain-text product information. The same work powers Google Shopping today, so none of it is speculative.