Why are my products disapproved in Google Merchant Center?

The most common causes are mismatches: the price or availability in your feed doesn't match your landing page, identifiers (GTIN/MPN/brand) are missing or wrong, images violate requirements, or required attributes for your category are empty. Policy issues and website verification problems round out the list.

Disapprovals are quiet revenue leaks — every disapproved product is invisible in Shopping, and partial feed health drags performance on what remains. Merchant Center's diagnostics report tells you exactly which items and why.

Fix at the source, not the symptom: correct the product data where it lives so the feed stays right, keep it syncing in near-real time, and audit diagnostics on a schedule — feed health is maintenance, not a launch task.