Tracking & attribution
How long does attribution tracking take to set up?
A working attribution setup typically lands in weeks, not months: core web and form tracking first, then call tracking, then CRM and offline conversion wiring — each stage useful on its own.
The calendar time is rarely the technical work; it's access and coordination — ad accounts, the website, the CRM, and the phone system usually live with different people.
The meaningful milestone isn't "tags installed," it's the first month-end where ad platform numbers reconcile against the CRM and you can defend a budget decision with the data.