What is local SEO?

Local SEO is winning the searches with a location attached — "near me," city-plus-service, and the map results — where the competition isn't the whole internet, just the businesses that actually serve your area.

The levers are specific: a complete, active Google Business Profile; consistent name-address-phone everywhere; reviews with real velocity and real responses; location and service pages with substance; and local landmarks of trust like being cited by area organizations.

It compounds into AI visibility too — when someone asks an assistant for "the best [service] in [city]," the model leans on the same local signals, so the work pays twice.