How do I get more customers from my Google Business Profile?

Treat the profile as a conversion surface, not a directory listing — for many local businesses it produces more calls and direction requests than the website does, and most profiles are running at a fraction of capacity.

The compounding moves: complete every field (services, attributes, hours), add real photos regularly, collect reviews with steady velocity and respond to all of them, publish offers and updates, and enable the actions customers actually take — calls, messages, bookings, quotes.

Then measure it like a channel: tag the website link with UTMs and use a tracking number as the primary phone so profile-driven calls show up in attribution instead of vanishing into "direct."