Is competitor price tracking worth it?

If you sell products competitors also sell, yes — pricing is one of the few levers you can pull weekly, and tracking turns it from guesswork into margin decisions. The wins run both directions: finding where you're uncompetitive, and finding where you're cheaper than you need to be.

The second one is the sleeper: systematically identifying products priced below the market is found margin at zero acquisition cost. Most retailers who start tracking discover they were donating profit on a chunk of their catalog.

It also feeds advertising: price competitiveness heavily influences Shopping and marketplace performance, so knowing your position per product tells you where ad spend can win and where it's subsidizing a losing price.